Denying Myself - Dying to Self

Preaching this morning left a physical imprint on me, somewhere.  He told this story that Bono told:

A number of years ago, I met a wise man who changed my life. In countless ways, large and small, I was always seeking the Lord's blessing. I was saying, you know, I have a new song, look after it... I have a family, please look after them... I have this crazy idea... And this wise man said: stop.
He said, stop asking God to bless what you're doing.
Get involved in what God is doing — because it's already blessed.

This was the thought that left a physical imprint. 

It's not about me.

and what am I being asked to give up.